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Benjamin Julien Hartmann is a Professor at the University of Gothenburg, focusing on the intersection of marketing and consumer culture. His award-winning work has been published in leading journals including the Journal of Consumer Research, International Journal of Research in Marketing, and Psychology & Marketing. Hartmann's research interests encompass various aspects of marketing, such as branding, consumer behavior, and the practices of consumption. He has contributed to significant publications that explore nostalgic consumption, value-creating processes in online communities, and cultural branding strategies. Hartmann holds a PhD from Jönköping International Business School and a master's degree in International Marketing and Brand Management from Lund University. His academic journey also includes a Diplom-Kaufmann specializing in marketing leadership from the Technical University of Berlin, ensuring a solid foundation in business management and marketing disciplines.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).