Professor Dr. Berkeley Dietvorst

Biography

Berkeley J. Dietvorst is an Associate Professor at the University of Chicago Booth School of Business, focusing on consumer managerial decision-making. His research seeks to understand how individuals utilize information to make judgments and decisions, particularly in risky and uncertain situations. He explores the implications of consumers’ and managers’ use of algorithms for predictions, examining various aspects of judgment and decision-making processes under uncertainty. In his studies, he addresses consumer attitudes toward corporate initiatives, the replicability of research findings, risk preferences, and the strategies consumers employ when making predictions. Additionally, he investigates choice architecture and the impact of discredited information on decision-making performance. His insights contribute significantly to the academic discourse in marketing, particularly in understanding how algorithms influence consumer behavior and decision strategies.

Research Interests

Courses