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Betsy Sperry is a Lecturer at the Foster School of Business, University of Washington. With a Bachelor of Arts degree from Stanford University, she specializes in advertising, communications, entrepreneurship, and marketing strategy. Betsy has held various positions throughout her career, including roles as Lecturer in Technology Entrepreneurship and at Stanford Center for Professional Development in executive education. She is also a co-founder of Degree Brand Chemistry, focusing on brand strategy design. Additionally, Betsy has extensive experience as Managing Director at Grey West in integrated marketing, as well as leading digital marketing efforts at McCann A&L. Her work spans industries such as biotechnology, healthcare, pharmaceuticals, and technology, contributing significantly to marketing strategy and execution in these sectors.
Foster School of Business, University of Washington • Seattle, WA
Teaching courses in marketing and entrepreneurship.
Degree Brand Chemistry • N/A
Developing brand strategy design for clients.
Grey West • N/A
Leading integrated marketing initiatives.
McCann A&L • N/A
Overseeing digital marketing strategies.
Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.