Dr. Betsy Sperry

Instructor

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Biography

Betsy Sperry is a Lecturer at the Foster School of Business, University of Washington. With a Bachelor of Arts degree from Stanford University, she specializes in advertising, communications, entrepreneurship, and marketing strategy. Betsy has held various positions throughout her career, including roles as Lecturer in Technology Entrepreneurship and at Stanford Center for Professional Development in executive education. She is also a co-founder of Degree Brand Chemistry, focusing on brand strategy design. Additionally, Betsy has extensive experience as Managing Director at Grey West in integrated marketing, as well as leading digital marketing efforts at McCann A&L. Her work spans industries such as biotechnology, healthcare, pharmaceuticals, and technology, contributing significantly to marketing strategy and execution in these sectors.

Research Interests

Experience

Lecturer

— Present

Foster School of Business, University of Washington • Seattle, WA

Teaching courses in marketing and entrepreneurship.

Co-founder

— Present

Degree Brand Chemistry • N/A

Developing brand strategy design for clients.

Managing Director

— Present

Grey West • N/A

Leading integrated marketing initiatives.

Managing Director

— Present

McCann A&L • N/A

Overseeing digital marketing strategies.

Requirements for University of Washington

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:80
IELTS
Overall
Required:6.5
Duolingo
Overall Score
Required:105
Overall
Required:105
Prerequisites
Bachelor's degree from a regionally accredited college or university
Application Checklist
  • Online application
  • Transcripts
  • Statement of Purpose
  • Letters of Recommendation
  • Resume/CV
  • English proficiency scores (for international students)
Specialization Notes

Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.