Dr. Bianca Grohmann

Biography

Bianca Grohmann is a Professor and Research Chair in Marketing at Concordia University, specializing in consumer psychology with a focus on branding, social responsibility, and gender-related topics. She is the founder of the Concordia Laboratory for Sensory Research, which investigates the interplay between sensory experiences and consumer behavior. Her academic journey includes obtaining an MBA and PhD from Washington State University, enhancing her expertise in various areas of marketing, such as brand management and communication. Grohmann has published extensively in reputable journals, including the Journal of Business Research and European Journal of Marketing, on themes ranging from consumer behavior to the impact of sensory cues on brand perceptions. Throughout her career, she has contributed to numerous conference proceedings and received accolades for her research contributions, highlighting her influence in the field of marketing and consumer psychology. Grohmann’s teaching activities span undergraduate and graduate courses, where she supervises students in marketing and business administration. Her work continues to evolve, addressing key issues in consumer research and marketing practices, aligning academic theory with real-world applications.

Research Interests