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Bill Robinson is a Professor Emeritus at the Krannert School of Management at Purdue University, where he has significantly contributed to both teaching and research in Marketing Management and New Product Development. He completed his Ph.D. in Business Administration at the University of Michigan in 1984, following a Master’s in Economics from the University of Illinois in 1976 and a Bachelor’s in Economics from the University of Illinois in 1974. His current research interests focus on the stock market's capacity to accurately value advertising spending and the management of earnings through advertising. Robinson has published extensively in prominent journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Industrial Economics, and Strategic Management Journal. He has over 6000 citations on Google Scholar and more than 5000 published papers in leading marketing journals. As a recognized figure in marketing, Robinson has been affiliated with the Krannert faculty since 1983 and has held various academic positions, including at the University of Rochester and the University of Michigan, before returning to Purdue.
Purdue University • West Lafayette, IN
Professor Emeritus at the Krannert School of Management, specializing in Marketing Management and New Product Development.
University of Michigan • Ann Arbor, MI
Conducted research and taught courses in marketing.
University of Rochester • Rochester, NY
Engaged in teaching and research.
Purdue University • West Lafayette, IN
Contributed to academic programs in management.
GRE is not required.