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Birgitta Borghoff holds a Master of Arts in Applied Linguistics with a focus on Organizational Communication and has extensive teaching experience in higher education. She has been a lecturer at Zurich University of Applied Sciences since 2016, where she specializes in entrepreneurial storytelling and discourse, and has developed innovative curricula in communication management. In addition to her academic role, she is actively involved in various professional development projects enhancing creativity and agility in business contexts. Her work emphasizes the importance of narrative and storytelling in organizational development and she has contributed to multiple initiatives within the cultural and creative industries. Borghoff has served in essential roles such as Senior Researcher and Managing Director of her own consultancy, brückenwege, promoting cultural entrepreneurship. She is also a member of several boards, including the Sulzberg Foundation, and has been recognized for her contributions to entrepreneurial projects through awards. Her research interests lie in innovative communication strategies, the intersection of storytelling and business models, and creative leadership in organizational contexts.
ZHAW School of Applied Linguistics • Winterthur
Teaching courses on storytelling and communication management.
brückenwege • Winterthur
Running consultancy focused on creativity and entrepreneurial spirit.
ZHAW Institute Applied Media Studies • Winterthur
Conducting research in applied media with an emphasis on organizational narratives.
This requirement applies generally to the Master of Science in Engineering and its specializations like Data Science, Computer Science, and Medical Physics.