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Bo Yu is an Assistant Professor at Dalhousie University's Faculty of Management. His research interests include decision making and support, multi-agent systems, and market exchange mechanisms, particularly in the context of negotiation and auctions. Yu emphasizes the importance of design-type research and related methodologies in his work. He has published several notable papers including studies on the effects of negotiation tactics and task complexity within software agent negotiations, as well as the influence of sentiment and cultural differences in e-negotiation communication. His academic contribution is significant in understanding how information systems can be improved through effective negotiation practices, ultimately enhancing decision-making processes in both organizational and technological contexts.