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Dr. Bob Krider is a Professor Emeritus in Marketing at the Beedie School of Business at Simon Fraser University. He has extensive teaching experience in marketing strategy and customer analytics at various levels, including undergraduate, MBA, and executive programs. Notably, Dr. Krider has also taught at prestigious institutions such as the Hong Kong University of Science and Technology, University of Ottawa, and INSEAD in Shanghai. His research focuses on modeling consumer decision-making in the retail industry and leisure sectors, with publications in leading journals like Marketing Science and Journal of Marketing Research. Throughout his career, he has contributed significantly to understanding consumer preferences and retail dynamics, culminating in a robust body of work including articles exploring competition dynamics and consumer biases. Before entering academia, Dr. Krider worked in the petroleum industry in multiple locations, including Calgary and London. His interdisciplinary approach combines academic rigor with real-world applications, which has fostered collaborations across the globe.
Department of Philosophy