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Bobbie Rathjens is a fixed-term faculty member in the Full-Time MBA Program at Michigan State University's Eli Broad College of Business. With a Master's degree in Marketing Research and a Ph.D. in Communication, Bobbie's academic foundation bridges multiple fields including social influence, consumer behavior, and communication technology. Her research focuses on understanding how power influencers change attitudes, shape brand perceptions, and transform online communication. Bobbie has published in leading journals such as the Journal of Hospitality & Tourism Research and the International Journal of Hospitality Management. She brings extensive industry experience, having previously served as Director of Marketing at a nationally recognized ski and golf resort and as a Corporate Strategist in the healthcare sector. This rich background informs both her teaching and mentorship, as she integrates real-world applications into her courses. Bobbie has designed and taught classes such as Digital Marketing, Analytics, Strategy, Leadership Group Communication, and Business Communication, with an emphasis on data-driven decision-making and digital engagement.
Department of Psychology