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Bobby Calder is a Professor Emeritus at the Kellogg School of Management, Northwestern University, where he has been a faculty member since 1975. He was named the Charles H. Kellstadt Professor of Marketing in 1993 and served as the Montgomery Ward Professor of Marketing from 1986 to 1993. Throughout his academic career, he has taught marketing, organizational behavior, and consumer psychology at leading institutions including the University of Illinois and the Wharton School, University of Pennsylvania. Calder's research specializes in brand strategy, financial evaluation of brands, and consumer psychology, having authored numerous articles in prominent journals such as the Journal of Marketing Research and the Journal of Consumer Psychology. His notable publications include "Kellogg Marketing" (2011) and "Kellogg Advertising Media" (2008). Additionally, he has served on notable committees such as the Marketing Science Institute and was past chairman of the policy board for the Journal of Consumer Research. His contributions to the field of marketing research and advertising effectiveness are highly regarded, engaging extensively with several major U.S. businesses as a consultant.
MMM Program, Northwestern University • Evanston, IL
Co-Director of the MMM Program at Northwestern University.
Medill School of Journalism, Northwestern University • Evanston, IL
Professor of Journalism.
Kellogg School of Management, Northwestern University • Evanston, IL
Holds the distinguished position of marketing professor.
Weinberg College of Arts and Sciences, Northwestern University • Evanston, IL
Faculty member at the Weinberg College of Arts and Sciences.
Kellogg School of Management, Northwestern University • Evanston, IL
Endowed professorship in marketing.
Kellogg School of Management, Northwestern University • Evanston, IL
Full professor in the marketing department.
Weinberg College of Arts and Sciences, Northwestern University • Evanston, IL
Associate professor at the Weinberg College.
Kellogg School of Management, Northwestern University • Evanston, IL
Associate professor in marketing.
Wharton School, University of Pennsylvania • Philadelphia, PA
Associate professor specializing in marketing and organizational psychology.
University of Illinois Urbana-Champaign • Champaign, IL
Associate professor in business administration and psychology.
National Analysts • Philadelphia, PA
Director of organizational research.
University of Illinois Urbana-Champaign • Champaign, IL
Assistant professor in business administration.
L. Thurstone Psychometric Laboratory, Social Psychology Program, University of North Carolina Chapel Hill • Chapel Hill, NC
Postdoctoral fellow specializing in psychometrics.
University of North Carolina Chapel Hill • Chapel Hill, NC
Predoctoral research fellow.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.