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Bobby J. Calder is a Professor Emeritus of Marketing at the Kellogg School of Management. His expertise lies in consumer psychology and consumer experience, focusing on the evaluation of branding and brand value. He has extensively researched areas related to consumer behavior, media consumption, and the development of marketing strategies across various sectors, including healthcare, food, digital platforms, and financial services. Furthermore, he explores the intersection of marketing and nonprofit organizations, enriching his understanding of how strategic communication can foster brand loyalty and engagement. Calder's work is recognized for its impact on the marketing field, particularly in understanding how consumers interact with brands and how those interactions can drive business success. He is well-regarded for his contributions to the study of marketing strategies that leverage consumer insights to enhance brand reputation and engagement, which is crucial in today’s competitive marketplace. His academic influence extends to various industries where he has provided thought leadership and practical frameworks for marketers aiming to connect more effectively with their audiences.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.