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Bonnie Knutson is a professor in the School of Hospitality Business at Michigan State University’s Broad College of Business. She is widely recognized as an authority on emerging lifestyle trends and creative marketing strategies and is involved in consulting with business leaders to help them understand and take advantage of changing consumer demands. Her work has been featured in prominent publications such as the Wall Street Journal and USA Today, and she serves as an editor for the Journal of Hospitality and Leisure Marketing. With an engaging speaking style, Bonnie frequently presents at business association meetings and conferences across various sectors, including food, health care, and education. Her contributions to the field have earned her numerous accolades, including the MSU Distinguished Faculty Award and honors from the Hospitality Business Alumni Association. She is also an active member of several professional organizations, enhancing her influence in marketing and hospitality education.
Michigan State University • East Lansing, MI
Professor in the School of Hospitality Business, specializing in consumer behavior, sales management, and marketing strategies.
Department of Psychology