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Bonnie Simpson is a Professor at Western University in the DAN Management department, having previously earned her PhD in Marketing from the Haskayne School of Business at the University of Calgary in 2012. Her teaching interests include Consumer Behavior and Marketing Research. Dr. Simpson's research focuses on Sustainability, Social Influence, Corporate Social Responsibility, and the intersections of Sport and Tourism. She has published significant works in top-tier journals, contributing to the understanding of consumer engagement and corporate ethics. Her publication record includes studies on the impact of crowdfunding on consumer behavior, the role of co-creation in promoting corporate social responsibility, and how normative influence affects sustainable consumer practices. Throughout her academic career, she has emphasized psychosocial contributions to marketing theories and practices, making her a prominent figure in the field of marketing research.
Streams include Archaeology and Bioarchaeology, and Sociocultural Anthropology.