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Dr. Lim Boon Chong is a Senior Lecturer at the Nanyang Business School, Nanyang Technological University (NTU) in Singapore, specializing in marketing with a focus on consumer behavior. He serves as the Deputy Head of the Division of Marketing, where he is involved in shaping the academic direction and curriculum of the division. Dr. Lim graduated with a PhD in marketing from Nanyang Business School in 2011, and his research interests include risk-taking behavior among entrepreneurs and word-of-mouth communication among consumers. With over 18 years of teaching experience at the tertiary level, he is certified to facilitate classes using problem-based learning pedagogy. Dr. Lim has taught various courses, including topics in marketing, cultural communications, and management information systems. As an Associate Fellow of the Institute of Asian Consumer Insight, he engages in research that bridges academic theories with practical applications in business.
This entry applies to Department of Medicine, Department of Lee Kong Chian School of Medicine, and related clinical research departments (Metabolic Disorders, Infection Immunity, etc.).