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Bowen Chai is a researcher at the University of Edinburgh's School of Social and Political Science, specializing in People Analytics. His work involves gathering and analyzing data to improve website usage, focusing on how analytics data can inform decision-making processes in the institution. Chai is also involved in developing personalized advertisements in collaboration with advertising partners to enhance user engagement with events and services offered by the university. He is committed to ensuring that analytics data is comprehensive and reflective of user interactions with the website, thereby facilitating a better understanding of user needs and preferences.
Department of Marketing