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Brad Ascalon is a multidisciplinary designer specializing in the furniture, hospitality, and residential markets, as well as lighting, packaging, and consumer products. He founded his eponymous award-winning studio in 2006, adopting a reductive approach to craft. Ascalon believes that design should be uncomplicated and rational, focusing on achieving a perfect balance between form and function. With a strong understanding of strategy-driven design, he has established himself as one of the leading voices in American design for his generation. Ascalon collaborates with clients including global brands, start-ups, and private clientele, and his extensive portfolio includes partnerships with notable companies like Haworth, Carl Hansen & Son, and Restoration Hardware. His work has been exhibited in design hubs across the globe, such as Milan, Paris, and New York, and has been featured in top publications like Wallpaper* and Architectural Digest. In addition to his design practice, Ascalon teaches graduate-level design courses at the University of Pennsylvania's Stuart Weitzman School of Design, where he contributes to the Integrated Product Design program. Born in Philadelphia, PA, Ascalon was influenced by a family background in art and design, instilling in him a passion for craftsmanship and materiality.
University of Pennsylvania • Philadelphia, PA
Teaches graduate-level design courses as part of the Integrated Product Design program.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.