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Professor Dr. Bradley Shapiro

Professor

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Biography

Brad Shapiro studies empirical industrial organization and quantitative marketing, with expertise in economics, advertising, and measuring advertising effectiveness. He employs tools from quantitative marketing to study regulatory problems in areas such as health insurance, pharmaceuticals, digital advertising, and firearms. His research has appeared in top journals including the Journal of Political Economy, Econometrica, Marketing Science, Management Science, American Economic Review: Insights, and American Economic Journal: Microeconomics. He currently serves as a co-editor for Quantitative Marketing & Economics and as an associate editor for Management Science and Marketing Science. Shapiro earned his Ph.D. in economics from the Massachusetts Institute of Technology (MIT) and holds prior degrees including an M.S. in mathematics, a B.S. in mathematics, and a B.A. in economics from Virginia Tech. In addition to his academic work, Shapiro is a certified private pilot and consults for a wine importing firm in his spare time. At Booth, he teaches MBA courses in Marketing Strategy, an Executive MBA course in Marketing Management, and a PhD seminar in Health Economics Literature.

Research Interests

Empirical Industrial Organization Quantitative Marketing Advertising Advertising Effectiveness Health Economics

Courses

Marketing Strategy Marketing Management Health Economics Literature Seminar

Requirements for University of Chicago Booth School of Business

Doctorate Program

Requirements

GMAT
GRE General
TOEFL
Total
Required:100
IELTS
Listening
Required:7
Reading
Required:7
Writing
Required:7
Speaking
Required:7
Overall
Required:7

Prerequisites

Undergraduate degree or equivalent

Application Checklist

  • Online application
  • Application fee ($80)
  • Transcripts from all post-secondary institutions
  • Two to four letters of recommendation
  • Resume/CV
  • Statement of Purpose (2-4 pages)
  • Optional writing sample (up to 30 pages)
  • Standardized test scores (GMAT or GRE)

Specialization Notes

The doctoral program at Booth is organized into 'dissertation areas' which include Accounting, Behavioral Science, Econometrics and Statistics, Finance, Marketing, and Operations Management.