Dr. Brent Mcferran

Biography

Brent McFerran is the W.J. VanDusen Professor of Marketing at Simon Fraser University's Beedie School of Business. His research primarily examines social interpersonal influences on consumer behavior and moral judgments. He has published extensively in leading academic outlets within marketing and psychology. In recognition of his contributions, he received the Society for Consumer Psychology's Early Career Contribution Award. McFerran has also been recognized as a Young Scholar by the Marketing Science Institute and serves as an Associate Editor for the Journal of the Academy of Marketing Science. His editorial roles extend to several prominent journals in the field, including the Journal of Consumer Research and the Journal of Marketing Research. His educational background includes a Bachelor of Commerce from the University of Manitoba and a Ph.D. from the University of British Columbia.

Research Interests