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Brett Christenson is an Assistant Clinical Professor of Marketing at Pennsylvania State University’s Smeal College of Business. He earned his Ph.D. in Consumer Behavior from the University of Alabama, where he focused on how sounds like music and voices affect consumer behavior. Previously, he served as a Lecturer in Marketing at Baylor University and has over a decade of industry experience, including roles at Major League Soccer, FC Dallas, and AEG in Los Angeles, as well as a data analyst position at the digital marketing startup agency ReachLocal. At Penn State, Brett coordinates programming related to the sports industry as the Smeal Faculty Coordinator for Sports Business Activities, teaching courses on sports marketing strategy and consumer behavior. His research interests include Name, Image, Likeness (NIL), sensory effects on consumers, and marketing campaign performance, with published work in journals such as the Journal of Business Research and the Journal of Retailing. His expertise encompasses areas such as Sensory Marketing, Consumer Perception, and Emotions in Consumer Behavior.
GRE scores are highly recommended but not strictly required for Applied Linguistics.