Dr. Brett Gordon

Professor

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Biography

Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at Northwestern University's Kellogg School of Management. His research primarily focuses on pricing, advertising, promotions, retailing experimentation, and machine learning, often utilizing causal inference and empirical industrial organization methods. Gordon collaborates with various companies to measure and enhance their marketing effectiveness, with recent works investigating digital advertising measurement methods and developing new evaluation approaches. His publications have appeared in prominent journals including the American Economic Review, Journal of Political Economy, and Marketing Science. He has received multiple awards for his contributions to marketing research, including the John D.C. Award and the Robert D. Buzzell Paper Award. Brett previously served as an Associate Professor at Columbia Business School and held visiting positions at the Graduate School of Business at Stanford University and the Booth School of Business at the University of Chicago. His teaching interests include Retail Analytics and Pricing.

Research Interests

Pricing Advertising Digital Marketing Promotions Innovation New Products Marketing Analytics Causal Inference Empirical Industrial Organization Machine Learning

Experience

Charles H. Kellstadt Professor

2024-01-01 — Present

Northwestern University, Kellogg School of Management • Evanston, IL

Professor of Marketing focusing on various aspects of marketing research.

Professor

2021-01-01 — Present

Northwestern University, Kellogg School of Management • Evanston, IL

Professor of Marketing.

Visiting Scholar

2017-01-01 — 2018-01-01

Stanford University, Graduate School of Business • Stanford, CA

Conducted research in the field of marketing.

Associate Professor

2014-01-01 — 2021-01-01

Northwestern University, Kellogg School of Management • Evanston, IL

Tenured position as Associate Professor of Marketing.

Visiting Associate Professor

2013-01-01 — 2013-12-31

University of Chicago, Booth School of Business • Chicago, IL

Contributed to marketing programs and research.

Class of 1967 Associate Professor

2011-01-01 — 2014-01-01

Columbia University, Columbia Business School • New York, NY

Taught and conducted research in business.

Assistant Professor

2007-01-01 — 2011-01-01

Columbia University, Columbia Business School • New York, NY

Taught courses in business and marketing.

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.