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Brian Sternthal holds the Mondelez International Professorship at the Kellogg School of Management, Northwestern University, where he has been a faculty member since 1972. He has made extensive contributions to marketing literature, particularly in the areas of consumer behavior and advertising. His research focuses on how audiences process persuasive messages and the implications of this processing on brand judgments. He has a keen interest in self-regulation strategies that consumers employ to reach their goals and employs rigorous experimental methods to enhance theory and practice in marketing. Professor Sternthal has served as an editor for the Journal of Consumer Research and is a Fellow of the Association for Consumer Research. His profound impact is evidenced through numerous awards, including the ACR Fellow Consumer Behavior Award and several teaching awards. He earned his PhD from Ohio State University and has published multiple influential papers on communication strategies and advertising effects.
Kellogg School of Management, Northwestern University • Evanston, IL
Served as a professor in the Marketing Department, focusing on consumer behavior and advertising.
Kellogg School of Management, Northwestern University • Evanston, IL
Taught courses and conducted research on marketing strategies.
Kellogg School of Management, Northwestern University • Evanston, IL
Joined as an assistant professor, contributing to foundational marketing research.
Fisher College of Business, Ohio State University • Columbus, OH
Participated in academic programs and taught marketing courses.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.