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Bruce Doré is an Assistant Professor of Marketing at the Desautels Faculty of Management, McGill University, and director of the Affective Mechanisms Lab. Dr. Doré's research primarily focuses on understanding how emotions spread, incorporating tools from marketing, behavioral science, and neuroscience. His work integrates social-behavioral experiments with functional neuroimaging and natural language processing, aiming to uncover the mechanisms that drive impactful communication and consumer word of mouth. Prior to joining McGill, Dr. Doré was a postdoctoral researcher at the University of Pennsylvania. His research areas include Big Data and Machine Learning, Consumer Decision Making, Consumer Neuroscience, Emotions, Marketing Communications, and Social Influence.
McGill University • Montreal, Quebec, Canada
Assistant Professor of Marketing at the Desautels Faculty of Management.
Department: Department of Medicine. Program: Experimental Medicine.