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Bruce L. Lambert is a Professor in the School of Communication at Northwestern University, holding a courtesy appointment in the Department of Medical Social Sciences at Northwestern and serving as an Adjunct Professor in the Department of Pharmacy Systems, Outcomes, and Policy at the University of Illinois at Chicago College of Pharmacy. His research expertise spans health communication, focusing particularly on patient safety and healthcare quality, with a specific emphasis on utilizing information technology to enhance medication safety. Lambert's work addresses various aspects of health communication, including the confusion surrounding drug names, prescribing behavior, pharmaceutical promotion, and health outcomes linked to provider-patient communication. His impactful research has been published in renowned journals such as JAMA and Archives of Internal Medicine. In addition to his academic responsibilities, he is the president of BLL Consulting, Inc., a firm that tackles problems intersecting health, communication, and technology. Lambert also engages the public through his blog at HowCommunicationWorks.com.
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