Professor Dr. Burghardt Tenderich

Biography

Burghardt Tenderich is a Professor of Professional Practice at USC Annenberg School. He serves as the Associate Director of the Center for Public Relations and co-director of the Public Relations Advertising (MA) program, also directing the Public Relations, Strategy, and Innovation Management (MS) program. His research interests lie at the intersection of practice and academia, where he analyzes the disruptions in today's media environments and their profound impacts on organizational communication. Previously, Tenderich was the Executive Director at the Center for Entrepreneurship and Technology at the University of California, Berkeley, and held leadership roles in various technology communications firms. He co-founded Cardisio GmbH, an AI-based health tech company based in Frankfurt, Germany, focusing on non-invasive testing for serious heart conditions. He holds both a Master’s and PhD in Economic Geography from the University of Bonn, Germany.

Research Interests

Courses