Professor Dr. Cait Lamberton

Biography

Cait Lamberton is the President's Distinguished Professor of Marketing and Vice Dean at the Wharton School, University of Pennsylvania. Her research spans a wide range of consumption-related phenomena, focusing on consumption behavior, marketing practice, and marketplace dignity. She has taught at undergraduate, MBA, and Ph.D. levels, and has addressed diverse topics including retail environments, technology, and consumer responses to taxation and emotions. Dr. Lamberton's work has earned her recognition as one of the top 25 productive marketing researchers and she has been honored with various prestigious awards including the Erin Anderson Award for top female mentor, and was named an American Marketing Association Scholar. She is also co-founder of the Center for Empirical Philosophy and Behavioral Insights in Munich, Germany, and has served as editor for the Journal of Marketing. Lamberton completed her undergraduate studies in English Literature at Wheaton College, followed by her MBA and Ph.D. at the University of South Carolina. She continues to engage with real-world marketing challenges through consulting for major corporations and is involved in research that addresses pressing issues in the field of marketing.

Research Interests

Courses