Generate a tailored SOP for Dr. Carina Thürridl. Improve your application with a focused, well-structured draft.
Carina Thürridl joined the Amsterdam Business School as an Associate Professor in Marketing in July 2019. Her research is situated in the area of consumer behavior, with a particular focus on issues related to sustainability and consumer well-being. She is interested in leveraging marketing strategies to stimulate consumers to consume responsibly, for example, through the promotion of repurposed products instead of brand-new items and incorporating zero waste behaviors into lifestyle choices. Her work has been published in leading marketing journals such as the Journal of Marketing, the Journal of Business Research, and the Journal of Interactive Marketing. Before joining the University of Amsterdam, she completed her PhD in Marketing at WU Vienna University of Economics and Business and holds a Master’s degree in International Economics and Business from the University of Innsbruck.
Includes departments like Economics, Business Administration, Finance, and Marketing.