Dr. Carl Yngfalk

Biography

Carl Yngfalk is an Assistant Professor at Stockholm University's Stockholm Business School. He received his Ph.D. in Business Administration with a specialization in marketing in 2012. His research primarily focuses on Consumer Culture Theory and marketing management studies, investigating how market-based thinking influences organizational control and daily life. Yngfalk employs Foucauldian perspectives and bio-political theory to explore marketing discourses and their impact on consumer practices. His doctoral thesis examined excess consumption and food waste, particularly the role of marketing communication in shaping consumer trust in food quality. His ongoing research includes a project on ethics in data-driven marketing in the context of contemporary digital surveillance technologies. He has authored several publications in international journals and is actively involved in teaching both undergraduate and graduate students, with a particular focus on advanced research methods in marketing. Yngfalk's work has been recognized in various high-ranked scientific journals and he frequently collaborates with colleagues on research projects.

Research Interests

Experience