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Caroline Roux is an Associate Professor at Concordia University specializing in Marketing. Her primary research area examines how experiences of resource scarcity affect consumer behaviors, decisions, and thoughts. From 2018 to 2023, she held the Concordia University Research Chair in Psychology Resource Scarcity. Caroline has been recognized for her academic achievements, receiving the 2017 Petro-Canada Young Innovator Award and the 2019 Dean’s Award for Distinguished Scholarship. Her research has been published in leading marketing journals and presented at major international marketing conferences. She co-organized the 2022 Society for Consumer Psychology boutique conference on the impact of scarcity in consumer behavior. As an educator, she coordinates the Marketing Communications course and teaches at both undergraduate and graduate levels, earning several teaching awards for her innovative approaches. Caroline's educational background includes a PhD in Marketing from Northwestern University’s Kellogg School of Management and an MSc in Marketing from HEC Montréal.
Concordia University • Montreal, QC
Teaches courses at both undergraduate and graduate levels, coordinates the Marketing Communications course.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.