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Professor Catherine Happer is the Director of the Glasgow University Media Group and leads the Subject Group in Media, Culture, and Society. As a sociologist, she examines the role of media in shaping public understanding and belief, with a particular focus on how media narratives influence perceptions of climate change and environmentalism. In 2024, she published 'The Construction of Public Opinion in the Digital Age' with Manchester University Press, which introduces a new framework for understanding how media engagement dynamically interacts with ideology and identity in today's rapidly changing media landscape. Catherine holds a degree in Sociology from the University of Glasgow, where she was awarded the Adam Smith Prize, and completed her PhD in Sociology at Lancaster University. She has previously worked as an Audience Researcher for the BBC and has led various significant research projects, including studies on communication strategies for promoting sustainable behaviors and the influence of online content moderation on public discourse. Catherine has contributed to numerous conferences and media appearances, advocating for informed public understanding of climate issues. She is an active member of the academic community, serving on editorial boards and research groups, and teaches courses in the Division of Sociological and Cultural Studies.