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Catherine Tucker is the Sloan Distinguished Professor of Management Marketing at MIT Sloan School of Management. She has a PhD in economics from Stanford University and a BA from the University of Oxford. Her research focuses on Marketing Science, particularly in the areas of consumer behavior, data-driven marketing, and the implications of algorithmic decision-making. As faculty director of the Executive MBA program and Chair of the PhD Program, she leads initiatives that blend rigorous academic research with practical application. Tucker is also a senior editor at Marketing Science and has served as co-editor for several leading journals in her field. She has been recognized with multiple awards, including the Jamieson Prize for Excellence in Teaching and the William F. O'Dell Award for significant contributions to marketing theory. Her work aims to enhance the understanding of modern marketing practices through empirical research and innovative frameworks.