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Catherine Willan is an Associate Professor (Teaching) at University College London, where she serves as the Programme Director for the MSc in Economics, Policy and Energy Environment (EPEE). She leads a postgraduate module on Business & Sustainability and has focused her doctoral research on Energy Demand, emphasizing corporate carbon reduction in the built environment. With over 20 years of experience in education and the private sector, she specializes in low carbon policy and strategy. In addition to her teaching responsibilities, Willan conducts research and consulting in the field of energy sustainability, adopting a qualitative perspective on business policy. Her commitment to sustainable development is evident through her engagement with goals such as Affordable Clean Energy, Sustainable Cities, and Climate Action.