Dr. Cecilia Cassingers

Biography

Cecilia Cassingers is an Associate Professor at the Department of Communication, Lund University. She holds a PhD in Business Administration with a focus on marketing communication. Her research primarily addresses the communication practices that strengthen the reputation of countries, cities, and tourist destinations while examining the consequences of these practices on democracy and the public sphere. She has published in numerous international journals including Place Branding and Public Diplomacy, Business History, and Media Communication. Prior to her current role, she was a lecturer at the University of Essex, where she contributed to understanding how consumers construct images of organizations over time and space. Cassingers's ongoing research includes projects on place branding, urban sustainability, and the social implications of marketing communication. She is committed to exploring how strategic communication can create socially sustainable urban environments and the role of media in shaping the narratives around tourism. Her interests also include feminist ethics and relational perspectives in communication, and she has experience supervising a range of academic theses. As an outreach effort, she serves as a book review editor and is involved with the International Place Branding Association.

Research Interests

Experience