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Cecilia Soler is a Senior Lecturer at the University of Gothenburg where her research focuses on sustainable consumption, consumer culture, and marketing practices that shape consumption. She is particularly concerned with the construction of affluent consumer identities and the ever-increasing levels of novelty consumption. Her studies investigate the impact of identities on perceived consumer stress. Soler’s work addresses sustainability certifications in global supply chains and how competing certifications influence exchanges in the global market while simultaneously impacting environmental protection and social justice in production. She studies the socio-material features of poverty-alleviating consumption among urban subsistence households in India. Soler has published numerous works that delve into the intersections of sustainability, marketing, and consumer behavior, contributing significant knowledge to the field of sustainable marketing and supply chain management.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).