Dr. Cele Otnes

Professor

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Biography

Cele Otnes is a Professor Emeritus in Business Administration at the University of Illinois at Urbana-Champaign, where she has served since 1990 and became the department head in 2018. She holds a Bachelor's degree in English Literature from Louisiana State University, a Master's degree in Advertising from the University of Texas at Austin, and a Ph.D. in Communications from the University of Tennessee. Otnes's research primarily investigates consumer participation in rituals such as gift-giving and cultural celebrations at micro, macro, and marketplace levels. She has held various positions, including Anthony J. Petullo Professor of Business Administration and has contributed significantly through teaching courses in consumer behavior and promotions. Otnes has published extensively, with a focus on the intersection of advertising and marketing in shaping social rituals. Her expert insights extend to the analysis of contemporary consumer culture and behaviors. Her teaching and research interests center around the rituals associated with consumer behavior and their broader implications in society.

Research Interests

Experience

Professor Emeritus

— Present

University of Illinois at Urbana-Champaign • Champaign, IL

Served as a Professor in Business Administration focusing on consumer behavior and rituals.

Department Head

— Present

Department of Business Administration, University of Illinois • Champaign, IL

Oversaw the department and its academic programs during a critical period.

Professor

— Present

University of Illinois at Urbana-Champaign • Champaign, IL

Held various faculty positions, focusing on advertising, marketing, and consumer research.

Requirements for University of Illinois

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:7
Reading
Required:7
Writing
Required:7
Speaking
Required:7
Overall
Required:7.5
TOEFL
Listening
Required:17
Reading
Required:19
Writing
Required:21
Speaking
Required:20
Total
Required:103
GRE General
Prerequisites
Mathematical background Linear Algebra Calculus
Application Checklist
  • Online application
  • Unofficial transcripts
  • 3 Letters of Recommendation
  • Academic Statement of Purpose
  • Resume/CV
Specialization Notes

GRE is optional for admission to all graduate programs in Statistics. Full status admission requires higher language scores than limited status.