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Chang-Yuan Lee is an Assistant Professor of Marketing at the Rotman School of Management, University of Toronto. He holds a PhD in Marketing from Boston University, an MA in Economics from Duke University, and a BBA in Finance from National Taiwan University. His teaching focuses on principles of marketing, particularly decision-making processes in business contexts. He emphasizes the evaluation of options, pros and cons, and potential outcomes, fostering effective decision-making that leads to optimal resource utilization and improved problem-solving for increased business success. Lee's academic endeavors merge practical business insights with theoretical frameworks, contributing to both the academic community and the field of marketing.
Department of Sociology