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Charan K Bagga is an Associate Professor at the Haskayne School of Business, specializing in Marketing. Dr. Bagga earned his Ph.D. in Marketing from the Ivey Business School in Canada. He has held a visiting professor position at Tulane University and has a diverse background in sales consulting with global corporations like Cognizant, Standard Chartered, and HCL in the United States and India. His research interests focus on brand positioning, competitive differentiation, loyalty programs, object valuation, and marketing metrics. His work has been published in leading journals such as the Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Psychology, and the Journal of the Academy of Marketing Science. Dr. Bagga has also taught various courses including Strategic Marketing and Marketing Management.
Haskayne School of Business • Calgary, AB, Canada
Teaching and conducting research in Marketing.
Department of Computer Science Master's program. GRE scores are expected for international students.