Dr. Charles Forceville

Biography

Charles Forceville is an associate professor in the Media Studies department at the University of Amsterdam. He studied English at the Vrije Universiteit Amsterdam and worked in various departments, including comparative literature and Word & Image. His research predominantly focuses on multimodal metaphor, narrative theory, and cognitive linguistics. He served as a visiting fellow at the Vlaamse Academie in Brussels and held visiting professorships at institutions such as the Universidad Autónoma Madrid and Lund University. Forceville has published extensively, co-editing significant volumes like "Multimodal Metaphor" and "Multimodal Argumentation." His scholarly work emphasizes the intersection of visual communication and cognitive theory, examining how metaphors shape audience perception across various media. Additionally, Forceville has contributed to public discussions on the importance of the humanities in understanding contemporary cultural phenomena. He has also actively engaged in teaching and mentoring graduate students, developing courses on multimodal communication.

Research Interests

Experience