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Charles Forceville is an Associate Professor in the Department of Media Studies at the University of Amsterdam. He studied English at Vrije Universiteit Amsterdam and graduated in comparative literature, focusing on Word & Image studies. He has published extensively in the areas of multimodal metaphor and media discourse, including the co-edited volume 'Multimodal Argumentation: Rhetoric in Media Genres' (2017). His research interests encompass visual communication, cognitive linguistics, and narrative theory. He has been involved with various academic boards and advisory roles for journals such as 'Metaphor and Symbol' and 'Journal of Pragmatics'. Additionally, he contributed to the development of the Research Master in Media Studies from 2004 to 2012 and has held positions at institutions in Belgium, Spain, and Sweden. Forceville regularly engages with the academic community through plenary lectures, invited talks, and workshops internationally, promoting multimodal analysis and relevance theory within the humanities and social sciences.
University of Amsterdam • Amsterdam, Netherlands
Teaching and research in Media Studies, particularly focusing on multimodality and cognitive linguistics.
Includes departments like Economics, Business Administration, Finance, and Marketing.