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Charlotte White is a PhD student at the University of Edinburgh, specializing in the field of People Analytics. Her work focuses on gathering analytics data to improve website functionalities and enhance user experience. Charlotte's research also engages with the usage of data in relation to personalized advertising, collaborating with advertising partners to provide tailored ad experiences during events and services. This involves analyzing user interactions with the university’s online platforms and incorporating recorded analytics data to drive effective advertising strategies and user engagement initiatives.
Department of Marketing