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Chethana Achar is an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University. Her research interests focus on social stigma and how it shapes consumer behavior, particularly in public health marketing. Achar investigates the stigmatization of health issues and risky behaviors, examining how this impacts consumers' likelihood of seeking healthcare support for mental health issues, vaccinations, and illness screenings. Her research addresses stigma in relation to the marketing of regulated substances such as cannabis and psychedelics, and it explores the branding of minority ownership along with health judgments in crowdfunding contexts. Achar teaches courses including Marketing Research and Analytics, and she has received the prestigious Sidney J. Levy Teaching Award for her contributions to education at Kellogg.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.