Dr. Chiao I Tseng

Biography

Chiao-I Tseng is a Senior Lecturer at the University of Gothenburg, specializing in Communication studies with a focus on large-scale multimodal discourse analysis and cognitive approaches. She utilizes computational digital methods, including eye-tracking, to investigate how visual and audiovisual structures influence audience comprehension of narratives. Tseng's research encompasses children’s understanding of audiovisual transmedia narratives and the development of computational approaches to detect narrative strategies in disinformation. Notable projects include collaboration with Macquarie University and her involvement in the EUTOPIA connected community, focusing on new technologies and learning. She is a fellow of the Society for Cognitive Studies of the Moving Image and has published several works in fields related to multimodality and social semiotics, addressing topics such as narrative cohesion in film and the implications of digital media on storytelling.

Research Interests

Experience