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Professor Wee is an esteemed academic with extensive contributions to marketing and business strategies. He is known for applying traditional Chinese classics, specifically Sun Zi Bingfa, to modern business practices. He has published over 330 works in various reputed journals and has co-authored award-winning cases that have garnered recognition at international conferences. His accolades include the 1984 PhD Paper Award and the 1985 Doctoral Dissertation Award from the Academy of Marketing Science in the USA. He has served as a consultant and conducted executive training for more than 320 major organizations across 30 economies, including numerous Fortune 500 companies. His role as a board member for several publicly listed companies in Singapore and as the President of Singapore Christian Home underscores his leadership in both academia and industry. Additionally, he is an Adjunct Professor of Marketing Strategy at the Singapore University of Social Sciences.
This entry applies to Department of Medicine, Department of Lee Kong Chian School of Medicine, and related clinical research departments (Metabolic Disorders, Infection Immunity, etc.).