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Chris Chard is a Professor in the field of Sport Management at Brock University. His primary research interests focus on the management of small- to mid-size enterprises (SMEs) within the sport sector, investigating how managerial decision-making impacts the financial capacity and sustainability of sport organizations. Chard’s work emphasizes the importance of university and collegiate sport, as well as grassroots and not-for-profit sport organizations across various disciplines such as hockey, golf, and soccer. Moreover, he explores the business management of publicly-traded sport companies like Nike and Under Armour. His secondary research areas include sport brand management, resource allocation, decision-making, and financial planning within the context of sports. In addition to his research, Chard serves as an Editorial Board Member for the journal 'Case Studies in Sport Management' and holds a directorial position at Roseland Park Country Club. He is actively involved with the North American Society for Sport Management (NASSM).
This entry applies to the general Graduate Studies standard for departments such as English Language and Literature, History, Philosophy, and Sociology.