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Chris Du Plessis is an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. He holds a Doctor of Philosophy in Marketing from the Rotterdam School of Management at Erasmus University, an MSc in Management from INSEAD, and a Bachelor's in Business with Honors in Marketing and a Bachelor's in Science in Physiology from the University of Queensland. His research focuses on social influence, social hierarchies, word of mouth, prosocial behavior, social cognition, attitudes, and consumer decision-making. Du Plessis has been recognized with several teaching honors, including the Dean's Teaching Honor List at SMU multiple times and the Talk Award from the Society for Consumer Psychology. He has also served as a mentor at the ACR-Sheth Foundation Doctoral Symposium and has received numerous awards for his student papers and contributions to the field, including the ERIM Talent Placement Award from the Erasmus Research Institute of Management. His publications appear in high-impact journals such as the Journal of Consumer Research and the International Journal of Research in Marketing. Du Plessis continues to contribute to the academic community through various research grants and initiatives at SMU, emphasizing the importance of research in enhancing both teaching and learning in marketing education.
This entry applies generally to the PhD in Business specializations including Finance, Marketing, Operations Management, Strategic Management, and Organisational Behaviour and Human Resources.