Dr. Christian Kowalkowski

Professor

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Biography

Christian Kowalkowski is a professor focused on service growth strategies, service innovation, the interplay between digitization and servitization, B2B platforms, and business model innovation. As a leading authority in B2B service strategy research, he has dedicated over 20 years to research, consulting, and education in servitization strategy implementation. His work has influenced numerous market-leading multinationals across various industries. Christan serves as the director of the Centre for Business Model Innovation (CBMI) at Linköping University and is affiliated with the Centre for Relationship Marketing and Service Management at Hanken School of Economics in Helsinki. He is recognized as a Clarivate Highly Cited Researcher in 2025 in Economics & Business, a prestigious honor awarded to only 81 scholars globally. His current research involves the study of digitalization and servitization interplay and the development of new business models through digital platforms. His publications include over 70 peer-reviewed journal articles and a book titled 'Service Strategy Action: Practical Guide to Growing B2B Service Solution Business' co-authored with Wolfgang Ulaga, which shares a practical roadmap for effective service growth strategies. He is also actively involved in editorial roles for several journals.

Research Interests

Experience

Professor

2010-01-01 — Present

Linköping University • Linköping, Sweden

Teaching and researching on service marketing, growth strategies, and business model innovations.

Director

2010-01-01 — Present

Centre for Business Model Innovation • Linköping, Sweden

Leading research and initiatives within business model innovation related to service growth.

Requirements for Linköping University

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:5.5
Reading
Required:5.5
Writing
Required:5.5
Speaking
Required:5.5
Overall
Required:6.5
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
Prerequisites
Bachelor's degree with a major relevant to the program At least 30 ECTS credits in mathematics/applied mathematics and/or application of mathematics
Application Checklist
  • Certificates and diplomas from previous university studies
  • Transcript of records
  • Proof of English proficiency
  • Copy of passport/ID
  • Syllabus for relevant courses
Specialization Notes

Requirements are standardized across the Faculty of Science and Engineering (Institute of Technology) for international Master's programs.