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Christina Grundström is an Associate Professor at Linköping University. Her research focuses on established firms with 1,000 employees and addresses how these companies can renew and retain a competitive advantage. She teaches brand management, emphasizing innovation and the role brands play in creating competitive advantages. Her current research examines the branding strategies of companies with 10 to 1,000 employees, aiming to understand the factors that drive successful branding efforts. In her teaching, Grundström oversees courses at various academic levels, including basic and PhD-level courses in brand management and related fields. She has been involved in significant research projects that explore the growth of small and medium-sized enterprises and the measures that can facilitate effective growth. In collaboration with colleagues, she investigates how external events and stakeholders affect firms' brand communications.
Linköping University • Linköping, Sweden
Research and teaching in brand management and its impact on competitive advantage.
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