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Christopher Aarons is an Assistant Professor of Instruction in the Department of Marketing at the University of Texas at Austin's McCombs School of Business. He teaches courses focused on digital marketing and provides executive education on critical problem-solving, decision-making, dynamic communication, delegation, accountability, and negotiation fundamentals. Aarons is a bestselling author and has designed marketing strategies for leading companies such as Amazon, AT&T, Microsoft, and Coca-Cola. He led a public relations team at Philips Technology to win a dispute against Toshiba and has been credited for launching corporate programs with AMD. One of his notable campaigns was '31 Days Dragon' for HP's flagship laptop, which inspired his book 'Judo,' detailing strategies for success. His other book, 'The Digital Helix,' became a Wall Street Journal bestseller. Aarons holds an MBA from Pepperdine University's Graziadio Business School and a B.A. in Journalism from the University of Nevada-Reno.
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