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Cindy Chan is an Associate Professor in the Department of Management at the University of Toronto Scarborough, where she is cross-appointed to the Marketing area of the Rotman School of Management. Her research interests focus on social relationships, exploring the role of experiences, emotions, and gifts in shaping consumer behavior. Professor Chan's work has appeared in reputable journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. Her research contributions have been recognized with awards like the Robert Ferber Award and the C.W. Park Paper Award. In addition to her research accomplishments, she has also been featured in various popular press outlets, including The New York Times, The Wall Street Journal, NPR, The Globe and Mail, and Scientific American. Professor Chan teaches Principles of Marketing, where she has received accolades such as Professor of the Year from her students and the Dean's Merit Award for teaching excellence. Prior to her academic career, she worked at JWT, where she developed advertising campaigns for global clients such as Johnson & Johnson, Reckitt Benckiser, and Nestlé.
University of Toronto Scarborough • Toronto, ON, Canada
Teaching courses in Marketing and conducting research in social relationships and consumer behavior.
Department of Sociology