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Cindy Sf Goh is a Professor at the University of Glasgow's James Watt School of Engineering. With a background in engineering, she has contributed significantly to the field, engaging in research that blends practical applications with theoretical insights. Her work focuses on understanding user behavior and enhancing analytics through visual representation of data. With a commitment to personalized advertising and data representation, she helps shape innovative educational practices within the engineering discipline. Cindy has been involved in various projects aimed at improving user interaction and making sense of complex data through clarity in visual analytics. She is dedicated to mentoring students and fostering a rich learning environment that encourages inquiry and creativity in engineering.