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Clive Potter is an environmental social scientist with extensive experience in plant biosecurity, ecosystem services, and stakeholder engagement. He is an interdisciplinary researcher dedicated to understanding how agricultural restructuring affects sustainable land use and rural governance, particularly in industrialized countries. For over 25 years, his work has focused on the complex responses of agriculture to market forces, policy changes, and socio-cultural influences on rural environments and biodiversity. He has conducted significant social surveys in the UK and EU, contributing to knowledge about the motivations and behaviors of key actors in agricultural policy reform. Clive has actively participated in debates around agricultural trade liberalization and the design of agri-environmental policies. His interest extends to how agricultural changes impact landscape biodiversity and the communication of risks associated with environmental policies. More recently, he has investigated biosecurity management and the potential consequences of tree disease epidemics, emphasizing the need for policymakers to learn from historical experiences in managing environmental risks while integrating expert science and public perceptions.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.